Bebida Beverage Co., a manufacturer and marketer of liquid relaxation and energy products, has formed a subsidiary in New York. The Statesville-based parent is working to close a lease in Brooklyn to establish an office and distribution center for the new subsidiary, Bebida Beverage Co. of New York. (Charlotte Business Journal)
Dr Pepper has unveiled a never-ending Dr Pepper Facebook app, created by Blast radius, which allows fans to add their own video of them taking a swig from a Dr Pepper or Dr Pepper Zero to create an endless chain. Each users takes the can from the right, sips it, and passes it on to the left in order to create the ‘never-ending can’ effect, with links to good, bad or embarrassing content scattered between the sips. (The Drum)
Mexican soft-drink bottler Arca Continental SAB said Wednesday it has rolled out a new production line at its Guayaquil, Ecuador plant that should contribute to a 35 percent increase in production capacity in that country. The new line set the company back $20 million, part of a two-year, $70 million investment plan for its Ecuador operations that will increase annual capacity there by more than 40 million unit cases. (Fox Business News)
Soft drink rivals AG Barr and Britvic have been handed more time by the takeover panel to discuss a possible £1.4bn merger. The companies had been given until Wednesday to announce their intentions over a possible bid. But their boards said the panel had granted an extension of the deadline to 31 October to allow further talks. (BBC News)
Wine & Spirits Wholesalers of America (WSWA) President & CEO Craig Wolf today announced that the association has hired two new team members and is re-launching its Communications & Public Affairs Department. Capitol Hill veteran Jeffrey Solsby is Vice President, Communications & Public Affairs reporting to Wolf. Digital media professional Ashley Durkin is the new Director of Communications reporting to Solsby.
A bill allowing craft breweries to get permits to sell their products at farmers' markets and at craft beer and food expositions has passed in the Pennsylvania House of Representatives. The bill would allow small-business owners like brewers "to participate more fully in the niche markets that exist for their products," he said. Santoni, the Democratic chairman of the House Liquor Control Committee, said in a release that the craft brewers' share of the market has grown from 3.8 percent in 2007 to 5.68 in 2011. (York Daily Record)