September 11-15, 2017


Beverage World presents the latest news from across the worldwide beverage market.

Coke Remains No. 1 Global Brand

Coca-Cola, Apple and IBM lead Interbrand’s 13th annual Best Global Brands report. While Coca-Cola retained its #1 position, Apple jumped to #2 with stellar sales in both developed and emerging markets over the last year. Social media giant, Facebook (#69), enters the report after making headlines as the third largest IPO in US history, and Google (#4) experienced a 26% increase in brand value over the last year, exceeding rival Microsoft’s (#5) brand value for the first time in the history of Interbrand’s report.


Tetra Pak Inaugurates Coconut Knowledge Center

Tetra Pak has inaugurated a Coconut Knowledge Centre and completed a €42 million (S$67 million) investment to upgrade and expand its operations in Singapore, which includes a state-of the art printer and new building. The investment is designed to meet customer needs across the growing Southeast Asian market and to improve the company’s competitiveness in other parts of the world.


Craft Brewing Brings Billions to California

California Craft Brewing Association (CCBA) President Steve Wagner of the Stone Brewing Company says the state’s craft brewing industry generated approximately $3 billion in total impact to the California economy in 2011. California’s craft brewers also created more than 22,000 jobs in a state still facing double-digit unemployment.


Big Cola Invests in Costa Rica Facility

With an investment of $5 million in a new plant, the manufacturer and bottler of Big Cola soft drinks plans to increase its market share. Ajecen del Sur, founded on Peruvian capital, has managed to get its main brand Big Cola, third in the ranks of sales of soft drinks in the Costa Rican market, behind the traditional Coca-Cola and Pepsi. (Costa Rica Star)