Headlines

Beverage World presents the latest news from across the worldwide beverage market.

Scotch Whisky Exports at Record Levels

Scotch whisky exports increased in value by 12 percent in the 12 months to the end of June 2012, according to figures published today by the Scotch Whisky Association (SWA). Growth was seen in the USA, Venezuela, Germany and in exports to Russia through the Baltic states in the first six months of this year. Asia remained steady with good growth in Taiwan. This helped Scotch whisky exports maintain their value in the first half of 2012 at £1.8 billion (US$2.9 billion), despite continuing pressure in some Eurozone countries and the after-effect of an increase of shipments to France last year ahead of a substantial tax rise.

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New Belgium Enjoys the Social Media Ride

New Belgium Brewing’s “Enjoy the Ride” campaign wrapped up on Labor Day after a summer full of bike love and storytelling. The campaign, which started Memorial Day weekend, awarded 2,500 Fat Tire cruiser bikes and the three-month campaign grew fan engagement by tens of thousands, making it the largest social media experience to date for the brewery.

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Deschutes Red Chair Named 'World's Best Beer'

Deschutes Brewery's Red Chair Northwest Pale Ale took the title of “World’s Best Beer ” for the second time in the World Beer Awards, the U.K.-based competition honoring the best in a range of internationally recognized beer styles. Along with this top honor, this spring seasonal also swept three sub-categories winning World’s Best Pale, World’s Best Pale Ale, and The Americas Best Pale Ale.

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UK to Back Scotland on Minimum Alcohol Pricing

The UK government is to back the Scottish government when its minimum alcohol pricing legislation is challenged in the courts. The law, aimed at tackling alcohol misuse by charging 50 pence per unit, is being challenged by the Scotch Whisky Association. The European Commission has also raised concerns about its legality. (BBC News)

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Diageo Renews Push for Cuervo Control

Diageo has launched a renewed push to gain control of Mexico’s Jose Cuervo tequila. Advisers from both sides have met within the past two weeks, the Mail has learned, bringing new hope following months of on/off negotiations. (This is Money/The Daily Mail)

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Sidney Frank Exclusive VnC Importer

Sidney Frank Importing Company, Inc., and VnC Cocktails Ltd. jointly announce that Sidney Frank Importing Company, Inc. will become the exclusive importer and distributor of the entire VnC line of ready-to-serve products in the United States, as well as Puerto Rico and the Caribbean, effective immediately. New Zealand based VnC Cocktails was established in 2007 by Shane McKillen, one of the co-founders of 42 Below Vodka. The premium, all natural, low calorie ready-to-serve line of cocktails is currently available in 24 states and 30 countries. The brand has experienced triple digit growth in the past three years and has forecasted sales of 200,000 cases for FY2012.

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