Heineken is to feature Daniel Craig as James Bond in the next phase of its ‘Open Your World’ campaign, following an extension of its long-standing sponsorship with the movie franchise that will see the launch of what the brand calls its “biggest activation of 007 ever.” The campaign, which will be shown in more than 170 countries worldwide, will launch in September to support the release of "Skyfall," the sixth consecutive movie that Heineken has sponsored. (Marketing Week)
