SABMiller Launches its First Global Brand in China

The world's second largest brewer SABMiller Plc launched its first global brand, Miller Genuine Draft, in China on Monday to drive its growth in the world's biggest beer market. The London-listed brewer operates in China through its CR Snow joint venture with China Resources Enterprise Ltd. This has grown rapidly to be the nation's No 1 brewer with a 21 percent market share and its Snow beer becoming the largest beer brand in China and the world.