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Gin Cocktails Get Makeover In Manhattan

This month, New York City will follow the U.K., Spain, Switzerland, Massachusetts and New Jersey as the latest place to find Brockmans, a super-premium, new style gin. After a successful U.S. introduction that began in February this year, the brand has opened distribution to select retail and on-premise accounts in Manhattan through Park Street Imports. A targeted sales and marketing campaign—including public relations, social media and the appointment of a dedicated brand sales representative—will support Brockmans’ NYC entry.