New Seminole Pride Noble Juice Campaign

The Seminole Tribe of Florida, Inc., and W.G. Roe & Sons have launched a “Pure” marketing campaign, the first under their combined Seminole Pride™ Noble® Juice brand. The campaign runs through October 14, 2014, and comes on the heels of an entire brand revitalization, which includes new packaging, a new web site at www.noblejuice.com, a new brand voice through social media, as well as point-of-purchase promotions, product sampling, product education and engagement such as recipes and videos, consumer advertising and publicity with daily sweepstakes contests for consumers. The campaign is found on line at www.noblejuice.com/pure.