Peruvian Upstart Takes on Coke and Pepsi

A combination of a low-cost strategy, clever marketing and relentless focus on emerging markets has helped family-owned AJE Group take on Coke and Pepsi, the global soft drink giants, in Latin America and Asia. In the process it is showing how a nimble developing-world rival can use its home market experience to tap into demand from hundreds of millions of new consumers in emerging markets. (Financial Times)