Headlines

Coke Eyes Rural Push in India

Coca-Cola India is in the midst of unfolding an elaborate rural strategy backed by an aggressive distribution and marketing plan for its flagship brand - Coke. The Atlanta-based beverage giant has been selectively rallying behind Coke over the past couple of years to help propel it to a leadership position in India, one of the rare markets where it lags behind rival Pepsi. (The Economic Times)