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BritVic, Pepsi to Grow Fruit Shoot In U.S.

Britvic, the drinks group behind Fruit Shoot, has signed a 15-year deal with PepsiCo as it attempts to grab a bigger chunk of the US’s $2bn children’s drinks market. The distribution and bottling deal with Pepsi will make Fruit Shoot available in 41 states in the US – up from 32. (FT.com)