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Diageo Announces Multiyear NBA Partnership

Diageo and the National Basketball Association (NBA) announced a new multiyear marketing partnership that will make Diageo the exclusive spirits partner of the league. Diageo brands Ciroc and Crown Royal will be integrated into marketing initiatives across the NBA and NBA Development League (NBA D-League), with Diageo conducting activities under the Baileys brand with the Women's National Basketball Association (WNBA). Both Ciroc and Crown Royal will work closely with the league to create innovative new programming to remind fans to drink responsibly.