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Radeberger Launches BraufactuM Line

Radeberger Gruppe USA has announced the launch of BraufactuM, a line of eight micro-brewed beers, and the first craft beer collection from Germany. The eight new craft beers, developed by BraufactuM’s Master Brewer Marc Rauschmann, will be released individually throughout 2014. Roog, a smoked wheat beer, is the first of the collection to be released in November 2013. “In 2009, Master Brewer, Marc Rauschmann, embarked on a worldwide trip aimed at rediscovering beer,” says Sascha Brand, Radeberger’s VP of marketing." He and his team traveled to the beer capitals of the world to scout out the most unusual brewing processes, creative recipes and unconventional beer philosophies across the globe. Their journey culminated in a belief that it was time for Germany to be part of the worldwide craft beer movement adding a new dimension of creativity to the German market.”