SodaStream Goes Back to the Super Bowl

SodaStream is headed back to the Super Bowl, where it plans to take direct aim at Coke and Pepsi with a 30-second ad in the fourth quarter of the Feb. 2 game. The marketer of home soda-making machines was forced to tone down its ad in this year's game after the company said CBS rejected the original spot, which showed exploding Coke and Pepsi bottles to dramatize the environmental pitch that SodaStream could have "saved 500 million bottles on game day alone." (AdAge)