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Honest Tea Releases 2013 Mission report

Honest Tea this week released its 2013 Mission Report, part of the brand’s ongoing efforts to be transparent about its business practices and its mission “to seek to create and promote great-tasting, healthier, organic beverages.” Using data for the calendar year of 2012, the company reported that it increased purchases of organic ingredients by more than 500,000 lbs. for a total of 4.9 million lbs., which is 13 percent more than the previous year and more than six times the amount purchased from 2007 which equaled 790,000 lbs. of organic ingredients. The report also highlights the company’s efforts and challenges to promote organics and reduce its environmental footprint.