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Beer Chiefs: Brand Building Key to Growth

The year-on-year double-digit revenue and volume increases for the craft segment has been the big story for a while and it continues to be a source of great optimism for everyone in the industry—especially if the massive congregation around the Craft Brewers Pavilion at the National Beer Wholesalers Association’s (NBWA) 76th annual convention last month is any indication. However, the consensus among the big brewers, importers and the lone craft producer on a power panel during the convention was that the clear path forward involves a return to positive growth for the overall beer market.