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Absolut Unveils New Look for Flavor Range

Absolut has announced new designs for its range of flavored vodkas, which, Pernod Ricard says, artistically express the core essence of each flavor. “Our new design depicts the product’s flavor essence through something that is core to Absolut’s DNA: contemporary art. We're breaking the convention that literal fruit imagery must be used to communicate what’s inside the bottle,” says Afdhel Aziz, Brand Director for Absolut, Pernod Ricard USA. “This is an incredibly dramatic change for ABSOLUT and a great transformation for our flavor range. As the pioneer of the flavored vodka segment, we are thrilled to share our new packaging with the world.”