AB InBev Launches Stella Gifting App

AB InBev is allowing online fans to gift friends a pint of Stella Artois with the launch of a social gifting app to drive sales across pubs and clubs in the UK. The app allows users to share a voucher code through Facebook that can be redeemed at participating on-trade locations. AB InBev says the tie-up provides an “innovative solution” to the “problem” of using technology to engage with consumers in bars and pubs. (Marketing Week)