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A-B, Coke, Pepsi, MillerCoors Top Event Sponsors

Sponsorship spending on fairs, festivals and annual events is expected to total $849 million in 2013 -- up 2.9% from 2012, according to IEG Research. Much of the activity in the category is driven by beverage companies. Anheuser-Busch InBev, PepsiCo, Inc., The Coca-Cola Co., and MillerCoors are the four most active companies sponsoring fairs, festivals and annual events in terms of number of deals, according to IEG Research. (MediaPost Marketing Daily)