September 11-15, 2017


Dos Equis Invites Consumers to Masquerade

Dos Equis is unveiling the details of this fall’s Masquerade program that will hit and on- and off-premise accounts beginning Sept. 1. Set to coincide with this fall’s entertaining season, Dos Equis Masquerade entices consumers, 21 and older, to take their Halloween celebrations to a new level while inviting them to win a trip to Ultimate Masquerade Party in Miami. At retail, limited edition Masquerade packaging and compelling offers will help increase sales of Dos Equis Lager, Dos Equis Ambar and other Halloween-related items, driving higher register rings.