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Bai Brands Names New President

Bai Brands, makers of the line of all-natural, 5-calorie, antioxidant-infused beverages, today announced that Ken Kurtz, who joined the company’s executive team in 2011, has been promoted to the role of president, leading the company’s sales efforts globally. The appointment comes as founder and CEO Ben Weiss readies his management team for rapid expansion through the remainder of 2013, and Kurtz sits alongside chief operating officer Barak Bar-Cohen and chief financial officer Ari Soroken, who compose the Bai Brands’ executive leadership team. Kurtz will lead sales companywide as Bai develops, deploys and enhances its national growth strategy. He has over 20 years of experience with leading brands such as Boston Beer Company, E&J Gallo and FIJI Water.