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In Zone Names Carl Sweat New CMO

In Zone Brands, the privately held children’s beverage company that creates healthy juice drinks for children, announced today that beverage industry veteran Carl Sweat has joined the company as Chief Marketing and Commercial Officer. Sweat will be responsible for strategic leadership and execution of In Zone’s branding, marketing, innovation and sales efforts. “Carl has an excellent track record of integrated branding and sales experience that he brings to In Zone,” said In Zone CEO Jim Scott. “Carl’s exceptional background combines marketing, general management leadership and health and wellness beverage experience, and he has the insight to help shape the future for In Zone. Our company is focused on creating healthy drinks for children, and bringing Carl on board is instrumental in fueling our growth and product innovation.”