In Australia, Private Label Encroaches on Big Soda

Coca-Cola, the world’s most valuable brand, is losing its fizz as low-cost rivals and retailers’ private-label brands increase their share of soft drink sales. Private-label soft drink and bottled water sales rose 19 per cent last year, almost four times the growth in the non-alcoholic beverages category, and account for 10 to 15 per cent of volumes in supermarkets, according to Nielsen and Credit Suisse. (Financial Review)