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Dr Pepper Thinks 10 Is the Magic Number

Dr Pepper's strategy has been to bring back consumers who have sworn off soda by giving them a low-calorie beverage that still has the "mouth feel" of full-calorie cola, Young said. The result is Dr Pepper TEN, which, at ten calories, hopes to avoid the diet taste. The rollout of the soda last year was so successful the company has now come up with ten-calorie versions of its other core brands, like 7-Up, Sunkist, A&W, and Canada Dry. (CNBC)