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Xyience Signs Deal with UFC Women's Champ

Xyience Xenergy, the official energy drink of the UFC, has signed a one-year endorsement contract with Ronda Rousey, the UFC women’s bantamweight champion. Rousey, 26, is an Olympic bronze medalist in judo and is the first woman in history to hold and defend a UFC title. In endorsing the sugar-free, zero calorie Xyience Xenergy energy drink and Xenergy + beverage lines, Rousey will appear in advertising, on point-of-purchase materials and on the brand’s website. She will also make appearances at beverage trade and consumer events.