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Craft Beer, Imports Drive Checks Higher

According to on-premise tracking firm GuestMetrics, based on its POS database of over $8 billion in sales, the strong performance in craft beers is likely being at least partially driven by the higher average check by patrons who purchase craft beers, making the craft segment more attractive to restaurant operators. “In analyzing the average check amount across the two billion checks in our system for table service restaurants and bars, the average check for craft beers is significantly higher than most of the mainstream beer brands,” said Bill Pecoriello, CEO of GuestMetrics LLC.