September 11-15, 2017


Kenny Chesney Launches Rum Brand

Country artist Kenny Chesney is expanding his brand by launching a new line of rum called Blue Chair Bay Rum, partnering with Mark Montgomery's FLO{thinkery} to bring the product to life. Blue Chair Bay Rum is not an endorsement product or sponsorship, but a personal brand funded entirely by Chesney. The inspiration for the product came from Chesney's longtime appreciation for the Caribbean as depicted in some of his music, but also from a deep data analysis by Nashville-based FLO into his existing business brand. (Nashville Business Journal)