Perrier Launches "Digital Experience"
Perrier Sparkling Natural Mineral Water today unveiled Secret Place (www.perriersecretplace.com) a digital experience that invites guests to participate in "the ultimate secret party" in Paris. The brand says the digital interactive feature film is its most innovative campaign to date, allowing users to live out the experience through the eyes of 60 different characters at an exclusive party, and inviting visitors to enter a sweepstakes for a chance to win an invitation to one of five of the wildest parties across the globe.
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