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Absolut Unveils Craft

Pernod Ricard has announced a new line extension for Absolut vodka designed exclusively for professional bartenders. Co-created with master bartender, Nick Strangeway, Absolut Craft is a signature collection, offering, the company says, the versatility of vodka with the added complexities of macerations and distillates. “ABSOLUT has always maintained an uncompromising belief that to create an exceptional product you must start with exceptional ingredients,” said Maxime Kouchnir, Vice President of Marketing for Absolut. “Continuing in this tradition, each of the three products in the Absolut Craft Collection is made entirely from the finest botanicals and natural raw ingredients available, creating a unique and complex flavor experience.”