Xyience Inks Endorsement with Chuck “The Iceman” Liddell

Xyience Xenergy, the official energy drink of the UFC, has signed a one-year endorsement contract with historic mixed martial arts (MMA) athlete Chuck Liddell, a former UFC light heavyweight champion and UFC Hall of Fame member. Liddell, 43, is retired but remains the face of the UFC brand. He is the sport’s most iconic figure and is pointed to for its transcendence into the mainstream.