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Advertiser Group Names Pernod-Ricard CMO President

Members of the World Federation of Advertisers (WFA) today unanimously voted for Martin Riley, group Chief Marketing Officer at Pernod Ricard, as their new president. He replaces Chris Burggraeve, the former global CMO of AB InBev, who has held the post since 2010. Martin has been CMO at Pernod Ricard Group since 2009 and oversees global marketing activities for a brand portfolio that includes Chivas Regal, Absolut Vodka, Jameson, Ballantine’s, Beefeater gin as well as G. H. Mumm and Perrier Jouet champagnes. (Campain Asia-Pacific)