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MillerCoors, Milwaukee Brewers Team Extend Partnership

The Milwaukee Brewers baseball team has renewed its longstanding sponsorship agreement with brewing giant MillerCoors. The renewal, which is separate from the two parties’ naming rights agreement for Miller Park, ensures that Miller Lite will remain the MLB side’s exclusive beer sponsor for the foreseeable future. As part of the new deal, a new Miller Lite Party Deck, a 70-seat deck built above the right field loge bleachers at Miller Park, will open at the start of the 2013 season. (SportsPro Media)