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Dos Equis Extends Cinco de Mayo Season

This spring, Dos Equis is extending the season of Cinco de Mayo with a 5-week program that includes exclusive content and inspiration taken from chapters of the Most Interesting Man in the World’s unpublished memoirs. This collection of rituals, feasts and adventures will encourage adult shoppers and on-premise patrons, age 21 and older, to create and share their own legendary experiences as they prepare for their Cinco de Mayo celebration.