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Beefeater to Open London Visitors Center

Beefeater Gin is to open London’s first ever gin distillery visitor center. The development at the historic Beefeater gin distillery in Kennington will open later in 2013 and, for the first time, will offer visitors to the capital a chance to see a world famous gin brand being made and learn about the esteemed history of London gin. Capitalizing on the recent renaissance for gin in the UK capital, the new experience, named “Beefeater London – The Home of Gin”, will offer guests the opportunity to learn about the history of gin through a series of interactive showcases and see, touch and smell the botanicals used within the production process. The experience will culminate in the opportunity to watch the live gin production process in the distillery’s cathedral-like still house.