Headlines

Coke is Swift to Answer Pepsi's Beyonce Move

23-year-old singer Taylor Swift will partner with Diet Coke on a series of branding initiatives. It's not clear how Diet Coke will use Ms. Swift, though it's likely she will become a brand ambassador of sorts, with the partnership going beyond simply 30-second TV spots. However, executives close to the company noted she will not be involved in the company's Super Bowl campaign. A Coca-Cola spokeswoman declined to comment. (Advertising Age)