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PepsiCo, AB InBev Team Up in Joint Promotions

The bond between PepsiCo and Anheuser-Busch InBev is about to get tighter. The two marketing giants will team up on joint promotions and in-store marketing that will for the first time plug Bud Light and Pepsi together. The promotions, which will get heavy play leading up to the Super Bowl, come after the two companies had previously touted snacks such as Doritos alongside beer brands. (Advertising Age)