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Dos Equis Announces ‘Game Changer’ Program

Dos Equis says it is taking the sports-viewing experience to a more interesting level at retail and on-premise with the debut of the Dos Equis Game Changer activation. Running January through March, the brand says Game Changer inspires adults to take their in-home sports viewing experiences to new heights while enjoying Dos Equis Lager and Dos Equis Ambar.