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Shaquille O'Neal to Launch 'Luv Shaq' Vodka

Shaquille O’Neal will launch his own gluten-free, sugar-free brand of vodka, “Luv Shaq” in early 2013. Not much is known about his latest foray, but the vodka will be in direct competition with Sean ‘Diddy’ Combs’ line of vodka, Ciroc, though at a “more competitive price,” according to the founder of Devotion Vodka, the brand that will produce it for O’Neal. (Sports Illustrated)