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September 11-15, 2017

Headlines

New Belgium Enjoys the Social Media Ride

New Belgium Brewing’s “Enjoy the Ride” campaign wrapped up on Labor Day after a summer full of bike love and storytelling. The campaign, which started Memorial Day weekend, awarded 2,500 Fat Tire cruiser bikes and the three-month campaign grew fan engagement by tens of thousands, making it the largest social media experience to date for the brewery.