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Colorado Brewers Guild Launches SOCIAL Program |
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Monday, 23 November 2009 12:10 |
DENVER, Colorado — The Colorado Brewers Guild, a non-profit lobbying and promotional collective of Colorado's craft breweries, has launched a membership group for lovers of Colorado beer.
The new SOCIAL (Supporters of Colorado’s Indigenous Ales & Lagers) program gives lovers of Colorado beer a chance to show their allegiance to the state's breweries and enjoy benefits of SOCIAL status.
A $25 annual membership provides members with a SOCIAL Drinker T-shirt, discounts at Guild and SOCIAL events, and access to special beer events at Colorado’s best breweries.
Beer lovers can become SOCIAL members by filling out an application at the Colorado Brewers Guild site, www.coloradobeer.org .
"Our state is full of beer lovers who eagerly support Colorado's 100-plus breweries," says Guild director John Carlson. "The SOCIAL effort allows those consumers to make a closer connection to their favorite beer makers and show their support for them."
The program was inspired by the Oregon Brewers Guild's SNOB (Supporters of Native Oregon Beer) effort.
The Colorado guild's SOCIAL program aims to broaden the group's successful political lobbying efforts to include more promotional measures.
"We've done a fine job of making sure the state's laws are supportive of craft brewers," says Kris Oyler, head of the Guild's marketing committee and founder of Steamworks Brewing Company, in Durango, CO. "Now we're working to become a louder, more visible promotional force for our members."
"Craft beer," says Eric Wallace, current Guild president and founder of Left Hand Brewing Company, in Longmont, "is one of the state's best economic and cultural assets. We want more people to understand that and reap the rewards of Colorado's rich beer culture."
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