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Luna di Luna Sweepstakes is a Girl's Best Friend
Wednesday, 11 October 2006 04:11
Luna di Luna has announced its largest consumer promotion to date with the introduction of the $10,000 "Diamond Anniversary" campaign. Scheduled to run in the 4th quarter of 2006, the promotion and sweepstakes offers consumers the opportunity to win several valuable prizes, including a $10,000 grand prize and exquisite diamond jewelry.

Designed to celebrate Luna di Luna's 10th anniversary and to raise consumer awareness of the brand to new heights, the new campaign begins in early November and is fully supported by public relations and POS materials. The grand prize winner will be presented with a check for $10,000. Meanwhile 1st, 2nd and 3rd prize winners will receive elegant diamond jewelry from Kraiko Diamonds valued at up to $4,000. Kraiko is a Los Angeles based company whose branded diamonds have been featured in national magazines and numerous television shows. The prize drawings will occur on or about January 15th and winners will be notified by the end of the month.

As the 10th anniversary is the modern "diamond" anniversary, the vibrant design for the campaign materials, including case cards complete with tearsheets and bottle neckers, feature a faceted frost-blue "diamond"-theme that will enhance off-premise visibility for the already eye-catching brand. The tearsheets and bottle neckers encourage consumers to enroll in the sweepstakes via mail or Luna di Luna's newly redesigned web page.

www.avimports.com
www.lunadiluna.com

Posted on October 11, 2006
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