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Monster Energy Drink to Be Distributed Throughout Mexico |
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Monday, 15 December 2008 |
CORONA, Calif.: Hansen Natural Corporation announced that it has signed a distribution agreement with Comercializadora Eloro, S.A., a subsidiary of Grupo Jumex, for distribution of Monster Energy drinks throughout Mexico starting January 2009, excluding the Baja region and Sonora, where the current distribution arrangements will remain in place.
Rodney C. Sacks, Hansen's chairman and chief executive officer, said, "Grupo Jumex is a professionally managed beverage manufacturer and distributor, which directly distributes its leading juice brands throughout Mexico and Central America and controls an extensive direct distribution system and network throughout Mexico for its brands. We are delighted to be associated with Grupo Jumex and look forward to working together with their organization to expand distribution of and further develop sales of our Monster Energy drinks in Mexico."
In connection with the transition, Hansen anticipates that it will make a termination payment in the first quarter of 2009 of approximately $5 to 6 million to the prior distributor, but which could be higher or lower. Hansen will receive a non-refundable contribution from Grupo Jumex covering a significant portion of the costs of termination.
SOURCE: Hansen Natural Corporation
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