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Skinny, High Grade Sign Distribution Deal |
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Tuesday, 14 October 2008 |
Skinny Nutritional Corp. , the marketer and distributor of Skinny Water , has entered an agreement with Briars USA, a soft drink and non-alcoholic direct store distributor and subsidiary for Anheuser Busch distributor High Grade Beverage (New Brunswick, N.J.).
Briars USA, Inc. covers the central and northwest New Jersey region including Middlesex, Morris, Sussex, Union, Summerset, Warren, Passaic and Hunterdon counties. This is Skinny's 16th distribution agreement since launching June 2008.
"When you look at the Skinny Water brand, it is exactly what consumers have been looking for, which is an enhanced water with zero calories and zero sugar," says Joe DeMarco, chairman of the board for High Grade Beverage. "We are excited to introduce Skinny Water to the New Jersey region and believe this is a strong brand our retailers will have success selling."
Briars USA, Inc. has been in business since 1937 and is a non-alcoholic direct store distributor. The company currently distributes Briars Soda and industry leading brands including Monster, Vita Cocoa, Function Drinks, Cintron Beverages, Jones Soda and 24 C, Muscle Milk, Sunny Delight, Sweet Leaf Tea, Redline Energy and Welch's Juices.
Briars USA will distribute all five flavors of Skinny Water in convenience stores, drug stores, major retailers, restaurants, fitness clubs and more. Each 16-ounce bottle of Skinny Water will be available at a suggested retail price of $1.49 to $1.99.
The Skinny Water lineup features five flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Goji Fruit Punch (Shape), Passionfruit Lemonade (Total-V) and Peach Mango Mandarin (XXX-Detox). Every bottle of Skinny Water has clinically proven ingredients to boost metabolism and control appetite, the company says.
All Skinny Waters have three key ingredients: Super CitriMax, ChromeMate and EGCG. Super CitriMax includes calcium that promotes fat burning and bone density, and Potassium that maintains cellular hydration. ChromeMate promotes normal energy metabolism and helps maintain healthy blood sugar levels and EGCG, a green tea extract, helps keep metabolism high.
"New Jersey is a huge market for us and we're excited to partner with Briars USA," says Don McDonald, CEO and president of Skinny Nutritional Corp. "This distribution agreement will help facilitate Skinny Water's availability on the shelves of well-known retailers such as Shop Rite markets and Quick Chek convenience stores." |
