Intrawest and The Coca-Cola Company today announced that they have entered into a new multi-year strategic partnership to enhance and expand upon their existing resort sponsorship program. The scope and breadth of the new agreement builds upon the success of the current partnership between the two companies.

Under the terms of the agreement, Coca-Cola North America (CCNA) and its bottle partners in the United States and Canada will continue to be the official beverage providers at 10 of Intrawest's destination resorts in North America. The strategic partnership will ensure that a wide range of beverages, including Coke, Diet Coke, Coke Zero and Sprite, Minute Maid juices, Evian and Dasani waters, glacéau enhanced waters and Odwalla juices continue to be a part of a guest's experience when they visit an Intrawest resort.

"This agreement with Coca-Cola is among the most significant marketing partnerships in Intrawest's history," said Bill Jensen, chief executive officer at Intrawest. "We see the opportunity to showcase the world's most popular beverages as an extension of our commitment to deliver memorable and unique experiences for our resort guests, homeowners and our employees. We look forward to continuing our long and successful partnership."

CCNA beverages will be served exclusively throughout Intrawest's resorts at food courts, restaurants, bars and in on-mountain concessionaries. Beginning in September 2008, the strategic partnership will include the following Intrawest destination resorts:

• Copper Mountain (Colorado) - Steamboat Ski Resort (Colorado)

• Mountain Creek (New Jersey) - Stratton Mountain (Vermont)

• Panorama Mountain (British Columbia) - Mont Tremblant Resort (Quebec)

• Sandestin Golf and Beach Resort - Whistler Blackcomb (British (Florida) Columbia)

• Snowshoe Mountain (West Virginia) - Winter Park Resort (Colorado)

"We are thrilled to continue and build on our strategic partnership with Intrawest," said Sandy Douglas, president, Coca-Cola North America. "Intrawest is a premier operator of several of the finest ski resorts and experiential destination resorts in the world. We look forward to providing Intrawest's resort guests great products from our broad portfolio of beverages to meet their refreshment needs."

In addition, this new strategic partnership will go well beyond a "typical" marketing relationship as Intrawest and Coca-Cola will work together to develop and implement industry-leading environmental programs (e.g., sustainable packaging and innovative recycling programs) throughout Intrawest's network of destination resorts.

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