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Miller to Sell High Life in 'Camo' Cans |
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Friday, 19 September 2008 |
Miller High Life beer will again be sold in limited-edition, camouflaged packaging and cans this fall, MillerCoors LLC announced.
The outdoor-themed 24- and 30-packs, which will be sold beginning Oct. 1, continue the brand's support of the outdoors, which has included affiliations with Whitetails Unlimited and Pheasants Forever.
"We received a lot of positive feedback from the launch of last year's limited-edition, blaze-orange High Life cans, so this year's outdoor-themed packaging is a way to continue that tradition, and include an even broader array of outdoors activities," said Kevin Oglesby, Miller High Life senior brand manager in a statement.
Copyright (c) 2008, Milwaukee Journal Sentinel |
