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High Performance Sales Execution:
The Power of Real-Time Data Wednesday, November 12, 2008 - The archive is available now! If you missed the live, interactive Web Seminar, you can login to the archive and discover how your organization can improve sales execution through the use of real-time data. Hear from David Christman from National Beer Wholesalers Association on how beverage distributors are meeting sales and distribution challenges by using technology tools that are available today. Plus, learn how beer wholesaler Five Star Distributing, Columbia, IN, improved sales through real-time data applications. 
Just a taste of what you'll take away: How real-time account-specific data can improve sales effectiveness • Improve account planning and reduce planning time
• Up-to-date account information allows sales to be more efficient and effective How automated surveys can empower your sales team • Automated surveys allow sales to focus on selling
• Real-time survey results means data is always fresh and accurate
• Mission-critical sales strategy decisions can be made on-the-fly How tracking sales and distribution goals can improve results • The value of tracking goals in real-time: visibility at all levels
• Track the performance of sales easily and accurately Sponsored by:
 Moderated by Kevin Francella, Publisher, Beverage World Meet the Speakers: David R. Christman, Director of State & Industry Affairs, NBWA
David Christman serves as the Director of State & Industry Affairs for the National Beer Wholesalers Association (NBWA). David serves as the staff manager for the NBWA Technology Committee and the Beer Industry Electronic Commerce Coalition (BIECC). He also works with state beer associations and industry allies on pressing legal and legislative issues facing the beer industry in the states. David serves as a federal lobbyist for the association in Washington, DC. |  | Steve Mitchell, Sales Manager, Five Star Distributing
With more than 16 years of retail management experience in both independent and chain grocery, Steve knows the retail sales execution environment quite well. His other experience includes five years selling in the wine vertical. As the sales manager at Five Star Distributing, a Miller-Coors house in Columbia, IN, he has been actively involved in finding ways to increase productivity and maximize efficiencies. |  | Chris Senden, Regional Sales Manager, Insight Distribution Software
In the three years he has been at Insight Distribution Software, Chris has become the resident expert on distributor solutions for retail sales execution. Before joining Insight, Chris spent several years in Key Account Sales for a large beer and wine wholesaler in the Pacific Northwest. |  |
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