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China's Tsingtao Brewery to Set Up Plants Abroad |
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Friday, 08 August 2008 |
BEIJING: In order to preserve the freshness of beer and cut the transportation cost, China's top beer producer Tsingtao Brewery plans to set up plants overseas in a bid to change its situation of sound reputation with poor sales performance in overseas markets.
Though Tsingtao Brewery does a good job in the domestic market, it has taken a small share of the international market. According to statistics provided by the company, it has an annual output of 5.05 million kl, but only 1 percent is exported, one-third of which goes to the United States.
Chairman of Tsingtao Brewery, Jin Zhiguo, disclosed that the scheme to set up a plant in Thailand has been approved by the board. Once success is achieved, the mode will be applied to other overseas markets including America, he said.
(C) 2008 Asia Pulse Pte Ltd. |
