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American Craft Beers Abroad |
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Monday, 04 August 2008 |
American craft beers featured at July 4th opening of new US Embassy in Berlin, Germany; export Development Program helps promote sales in the US.
 From left, Bobby Richey, Sue Timken, Ambassador Timken and Sam Bessinger show off American Craft Beer.
"We wanted to celebrate the return of the US Embassy to its historic home in downtown Berlin in a very American way," commented Bobby Richey Jr., counselor for Agricultural Affairs for the US Embassy in Berlin. "We chose to serve US craft beers because they embody many of the attributes typical of US agricultural products: quality and innovation."
The Brewers Association's (BA) Export Development Program received the request for American craft beers from Richey. The reception featured 47 different craft beer brands from 13 American craft breweries.
"The Brewers Association is very proud to be a part of the festivities surrounding the new opening of the German Embassy in Berlin. Exposure of American craft beer abroad actually increases demand in the US," said Brewers Association vice president Bob Pease. "To have our members' products requested and sampled at the birthplace for many of the beer styles our members proudly brew today is a testament to the quality, flavor and diversity of American craft beer, which is increasingly being recognized as a world-class brand." |
