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Skyy Spirits Retains New Marketing Group |
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Tuesday, 15 July 2008 |
Skyy Spirits, LLC, the US-based wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America, has initiated a national, corporate trade communications program with Benson Marketing Group.
Founded in 1992 and based in San Francisco, the Skyy Spirits, LLC portfolio has grown exponentially and now includes vodkas, tequilas, rums, aperitifs, liqueurs and an extensive portfolio of whiskies, the company reports.
"We have a terrific portfolio and our goal is simply to communicate why Skyy Spirits is a favorite choice among distributors, retailers and consumers," says Dave Karraker, director of public relations and events, Skyy Spirits, LLC. "Benson provides the right experience to help us raise the profile of the entire company within the spirits trade community, while also increasing awareness for our outstanding line up of brands," he adds. |
