|
Tuesday, 15 July 2008 |
 There is a new look for O'Mara's Irish Country Cream, according to Heaven Hill Distilleries, Inc. announces. The updated O'Mara's look holds true to the authenticity of the brand, but with a more contemporary feel. The fresh, new appearance features a clean, watercolor look giving the appearance of a picturesque countryside without using specific geographical features, describes the company. Highlighted on the label is the O'Mara's crest.
"As our success grows in all segments of the industry, we feel it is the perfect time to give the brand a fresh, more contemporary feel," says Reid Hafer, senior brand manager for O'Mara's Irish Country Cream.
To support the new package design, new POS has also been developed. The new O'Mara's POS is a continuation of the more contemporary look for the brand featuring the new tagline, "The smoothest cream rises to the top." The tagline and the overall look of the POS communicate the distinction of this award winning brand with the smooth, rich taste.
O'Mara's Irish Country Cream is hand-crafted in the heart of Ireland's dairy region, using only the freshest cream, the company says. The brand has medaled at the San Francisco World Spirits Competition four years in a row.
|
