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Consumers Get Sweet-Smarts Online |
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Thursday, 26 June 2008 |
A new website covering the latest research and science-based information of caloric sweeteners like sugar and non-caloric sweeteners such as aspartame is now available to consumers, according to Audrae Erickson, president of Corn Refiners Association (CRA).
"Our new Sweet-Smarts website, sweet-smarts.com, will provide consumers with a credible, useful resource that answers many of the questions they may have about sugar, honey, high fructose corn syrup and other sweeteners found in the products they consume every day," Erickson says.
From the aspartame in Diet Coke to the sweeteners in bread, the Sweet-Smarts website uses easy-to-follow charts, frequently asked questions, fact sheets and links to other informative sites to describe how sweeteners are made and how they affect the human body.
"As part of our launch, we're also inviting consumers to test their knowledge of sweeteners by taking our 15-point Sweet-Smarts Quiz," Erickson notes. "We think people will be surprised by what they know and don't know when it comes to their Sweet-Smarts."
"Today's consumers are often confused when it comes to label ingredients such as sweeteners," Erickson says. "Knowledge builds confidence and the more people know about sweeteners, the more confidence they'll have to make healthful, tasty and fulfilling food choices."
"Reducing consumer confusion about sweeteners should be the goal of nutrition professionals," says Kristine Clark, director of Sports Nutrition for the Department of Intercollegiate Athletics at Pennsylvania State University. "Having all the facts at their fingertips will help guide consumers in making their food choices. As a registered dietitian and assistant professor of nutrition science, my goal is to give consumers permission to enjoy sweetened foods and beverages in moderation with peace of mind."
"Consumers will find our Sweet-Smarts Web site very useful," Erickson adds. "It will be the Internet's sweet spot for the latest information on sweeteners." |
